You’ve done the necessary legwork. Spent hours producing. Made sure to finish songs, mix them, export them to mp3 and upload them on all the platforms you could. You’ve made the marketing materials and the electronic press kits. You’ve done the research and reached out to the people who you think can make a difference.
You’re getting closer to your goal of being a paid music producer crafting hits for some of today’s biggest stars. No more sitting in your bedroom on the internet hoping to land a placement by some miracle. You’ve taken concrete steps to setting your music career in motion and growing your music production business.
You’ve worked hard for this moment and you just want your turn to be heard. You’re almost to that point now, so this is no time to start rushing and making careless mistakes.
This means do any necessary maintenance before pressing that “Send” button. Every time I send tracks out, I make sure to…
- Send your best tracks. And these aren’t tracks you personally love, but the tracks your audience loves.
- Take your time proofreading your resume, cover letter, as well as your bio.
- Make sure the person doesn’t find flaws in your marketing materials before you do
- Make sure your website and social media profiles have the right information and are error-proof
- Pay your hosting bill. The last thing you want is an offline site when your potential client may want to do their research on you and trust me they will.
Remember that these people (artists, management, artist’s friends) aren’t your friends nor do they have your best interest in mind. You’re a contractor to them and until their flagship rapper adopts you as one of their own, the smart money would be on you being the utmost professional you can be. Let the first impression of you be one of “That’s a serious producer right there” not the “Is he serious?”
Remember artists are money machines and those around them step their game up each and every time. They want to make sure they keep those artists happy. So you’re going to have a ton of competition.
How are you going to stand out?