You can produce for anyone. But you can’t produce for everyone.

So how do you decide which artist you should send your tracks to?

Are you nice with Trap beats? Good at writing melodies? Got those sick drum cadences and grooves?

Pick your artists based on your strongest skill set. No reason to swim upstream.

MThe musicbusiness is all about efficiency and productivity. The more beats you can make, and the faster you can make them, the more you up your chances of being placed or even simply discovered. At this point it becomes purely a numbers game.

You can be good at many styles of production, or have a personal favorite, but that shouldn’t keep your best style from being your focus of your music production effort. You may not listen to Mumble Rap or Trap Rappers, but shoot, if you can crank out beats at a higher rate and have a bigger audience of potential clients helping you get your name out there faster, maybe business acumen isn’t your primary issue.

At some point you have to put aside your ego and look at the numbers. If your favorite artist isn’t selling records, what do you think his budget is going to be for music production? Now add in you being a new producer without much for credits and the amount of free beats available on the internet. See what I mean?

Approach each artist with the mindset of the artist’s music manager or an label A&R.  These guys are looking for the tracks to match their artist’s established style. And surely, they may adjust or change their style if your beat inspires the artist to do so. But safe to say, you’re better off going with what works and not try to “experiment” too too much.

Now before I get crucified, sure i’m all for being original and staying true to the craft. But I ask you, are you in this to prove something to someone or to make money and be considered “employable”? Do we have to re-invent the wheel here? The answer clearly is “No”.

There will be a time when you may have to work on songs you don’t care for much, or you may have to bend and compromise on a project to allow for its timely release. Shit, you may even have to go way out of your way if you feel the need to close the deal. I, personally, don’t know of many companies in any industry that get their way on every decision they have to make. Some decisions have to be made from a mind of a businessman and not an artist. The both “sides” have to be mutually beneficial. Its that balance that allows both the “businessman” and the “artist” to co-exist. Because without either, music careers don’t stand the test of time.

Action Plan Section Example: If you’re a Trap beat producer, find artists that are up and coming and are getting internet engagement on both Social Media and Blogs. This is what’s called “doing your Artist Analysis”.

  1. Look at their:
    1. Facebook,
    2. Twitter,
    3. Instagram,
    4. SoundCloud,
    5. Bandcamp,
    6. Snapchat,
    7. YouTube
    8. other Social accounts 
  2. Make a Google Sheet of your top 5 artist choices.
    I’ve created a template (click link to download) for you to use. 
  3. Fill in your findings 
  4. Analyze your data 
  5. Base your decision on numbers. Sure, numbers aren’t everything, but keeping your “heart” out of this as much as possible is important. Try approaching this as a business plan decision and not a personal choice.

    Remember: What you like may be completely different than what may make you successful. Don’t always leave your business decisions to personal feelings and emotions. Doing what you love is important, but may not align with your business goals. Finding a balance and focusing on the end goal will keep you on a path to your end goal and keep you from straying off and wandering aimlessly. Again, the object here is Productivity and Efficiency.